Many marketers yearn for the right tool to work efficiently and get things done. One of their must-have tools is a social media management platform. It should be a comprehensive solution, like scheduling, publishing, and analytics. Some platforms offer content creation tools, which is a plus. Two of these platforms are Hootsuite and HubSpot. Let’s see why they’re two of the preferred tools in our Hootsuite vs HubSpot review!
What is Hootsuite?
Hootsuite is a dedicated social media management platform that allows users to create content and schedule posts. Their ideal users are social media managers and content creators on social media. It’s an all-in-one social media management solution. Plus, they can collaborate with team members and use AI to streamline workflows. However, they cater to the following niches:
- Small businesses
- Financial services
- Government
- Healthcare
- Real estate
- Professional services
- Legal
- Agencies
- Nonprofit
- Education
Hootsuite Features
Hootsuite has tons of social media management features that will supercharge your campaigns. First, it can help you publish and schedule content. In fact, they have a dedicated “Best Time to Post” tool that boosts their publishing and scheduling feature. They also have a social media engagement tool to monitor your keywords and connect with your audience in one inbox. Finally, another notable feature of Hootsuite is its analytics tool. This assesses which campaigns performed well and repurposes the best-performing posts.
Hootsuite and HubSpot are neck and neck with social advertising. First, Hootsuite has a targeting feature that will help you reach audiences. Next, you can use their reporting tools to assess which ads are performing. Also, you can use their Boost tools to cast a wider net with your organic posts. Finally, all social media ads can be managed on one platform. In fact, one integration that you can connect with Hootsuite is HubSpot!
What is Hubspot?
HubSpot is a software company that offers various tools to streamline your workflow in one place. It’s the best for businesses needing an all-in-one marketing, sales, operations, content, and commerce platform. Social media management is available when users subscribe to the Professional and Enterprise plans.
HubSpot Features
HubsSpot has a comprehensive sales, marketing, content, operations, and commerce platform. Since we’re comparing HubSpot to Hootsuite, we’ll focus on the marketing and content aspects of HubSpot’s features.
Marketing
As part of their marketing hub, Hubspot’s social media management tool allows you to run your social media campaigns and publish content in one platform. You can connect with your audience by monitoring keywords. Additionally, their social media management tool is linked to their CRM software. This makes the process of converting a lead smoother rather than integrating it into another software.
They have an AI tool integrated into their system. It can generate Facebook, LinkedIn, Instagram, and Twitter posts. Plus, it will help you identify the best time to post your content. Additionally, you can monitor your posts to see how it all plays out with your overall marketing strategy.
Content
One notable feature of their content hub is their AI tool. It will create copy based on your brand voice. Plus, you can repurpose your long-form content into social copy, too!
Pricing
Hootsuite has simple pricing tiers and bills annually.
- Professional - $99/mo
- Team - $249/mo
- Enterprise - Custom
Meanwhile, HubSpot has complicated pricing IF you want to buy their “hubs” separately. The marketing and content hubs are the best solutions for your social media campaigns.
Marketing Hub
- Professional - $890/mo
- Enterprise - $3,600/mo
Content Hub
- Professional - $500/mo
- Enterprise - $1,500/mo
However, one advantage of HubSpot is its flexible bundles. You can save money by bundling their hubs. Here’s a sample of how much you’ll spend if you choose their Professional marketing and content hubs:
Alternatives to HubSpot and Hootsuite
Although these software applications are the top choices for any marketer, some aren’t as impressed by HubSpot and Hootsuite for social media management. Instead, we offer some alternatives to consider here.
Sprout Social
One main competitor on their radar is Sprout Social. The social media management tool has engagement, publishing, and analytics tools. However, they also offer premium solutions like influencer marketing, employee advocacy, social listening, and premium analytics for those who want to get more out of Sprout Social.
SocialPilot
SocialPilot is one of the best beginner social media management tools for small businesses. You can publish and increase engagement rates. Plus, you can access essential analytics to improve your social media campaigns! Like others on this list, they have also adapted to the growing demand for AI. It can generate, translate, and repurpose posts!
Buffer
In the early 2010s, Buffer’s main competitor is Hootsuite. You can expect Buffer to have features similar to those of the others on this list. However, Buffer is more friendly for small business owners and small teams since they have a free plan with AI integrated into it! However, you can upgrade to the other tiers for engagement, analytics, and collaborative tools!
MeetEdgar
Another well-known social media management tool is MeetEdgar! One of its strengths is its repurposing tool. It knows which posts are evergreen and will repurpose them to engage with new audiences! You can schedule content consistently, get real-time analytics on which posts perform best, and know how to plan around it.
MailChimp
If you want something similar to HubSpot, Mailchimp is their most formidable competitor. You can use their AI tool to write drafts and get designs. You can also store your social media assets in one place! Finally, you can power up your social media marketing strategies with integrations.
Zoho Social
Our last alternative for the best social media management tool is Zoho Social. This one’s ideal for enterprises. Publishing, monitoring, scheduling, and analytics are all there. Plus, they use the OpenAI model for their AI: Zia. It will help you produce social media posts, respond to followers and customers, and get branded content.
Conclusion
HubSpot and Hootsuite have more differences than similarities. HubSpot has the advantage of being a complete solution for businesses. On the other hand, Hootsuite is for social media management only. Still, these robust software platforms offer similar tools that assist businesses with social media content creation, scheduling, publishing, and analytics.
